Case Studies
Acodis, a Swiss AI-powered Intelligent Document Processing (IDP) platform, was scaling rapidly within the enterprise automation space especially in pharmaceuticals, healthcare and other highly regulated industries.
Strengthened Enterprise Growth Infrastructure
Enhanced its go-to-market execution, sales enablement, and enterprise positioning to support more scalable growth across the Life Sciences sector
40% Increase in Marketing-Qualified Inbound Leads
Generated stronger inbound demand from global enterprise accounts, including leading Life Sciences companies such as Novartis, Eli Lilly and Company, Novo Nordisk, and Pfizer.
30% Reduction in Sales Cycles
Accelerated enterprise deal progression through stronger trust-building initiatives, credibility-focused marketing, and strategic key account management activities.
Increased Conversion Efficiency & Customer Advocacy
Improved customer experience and conversion performance, contributing to year-on-year recognition on G2 with “Best Support” and “High Performer” badges.
Established Credibility with Global Pharma Leaders
Built strategic relationships with 5 of the top 10 global Pharma and Life Sciences enterprises, including Novartis, Takeda Pharmaceutical Company, and Bayer, positioning Acodis for scalable enterprise expansion.
Expanded Market Reach Through Strategic Partnerships
Developed high-impact partnerships with industry leaders such as Microsoft and Gartner, significantly increasing market visibility, authority, and enterprise credibility.
MARTIN KELLER
CEO, Acodis
I can warmly recommend collaborating with Adrijana if you look for marketing related expertise. She covers a broad field including strategic thinking by creating and driving marketing plans that are aligned with overall business goals.
With her results-oriented approach , Adrijana creates impactful customer case studies and webinars. Her expertise in digital marketing, a proactive "can-do" attitude and her collaborative team spirit leads to a positive impact.
Founded in 2016, TeachersPRO is a collaborative and gamified teacher training platform built to support educators, institutions, and governments through adaptive professional learning environments.
Strategic Clarity
4 Distinct Market Segments Defined with Clear GTM Prioritisation
GTM & Commercial Expansion
3-Tier International Partner Program Formalised Across 7+ Markets Including Finland, Sweden, Brazil, Mexico & Spain
Growth & Financial Stability
Credible 2026 Operating Plan Established with ~30% Growth Target and Bank Credit Line Approval
Leadership Transformation
Founder Shifted from Reactive Execution to CEO-Level
Strategic Decision-Making
Went from working weekends and 60 hour weeks to 45 hours weekdays. Streamlined delegation to leadership team (including CTO,CXO etc.)
Dr. Federico Malpica Basurto
CEO of Escalae Institute, Teachers Pro
"Decision-making became significantly clearer and more structured."
Eastman is a global specialty materials company founded in 1920 and headquartered in Kingsport, Tennessee, USA. The company produces a broad range of products found in items people use every day, with a focus on delivering innovative and sustainable solutions.
Customer Acquisition
24 Strategic Accounts Secured
Commercial Growth
Double-Digit Revenue Growth
Market Leadership
45+ Industry Speaking & Media Opportunities
Brand Authority
Increased Visibility Across Global Fashion & Sustainability Ecosystem
Team Performance
With 50% reduced team, established clear roles & responsibilities within the team and increased productivity with the vendor system and streamlined approval process.
Procter & Gamble (P&G) is a global leader in consumer goods, offering trusted brands that touch lives in millions of homes every day. Founded in 1837, P&G remains committed to improving lives through small but meaningful innovations—whether in health, hygiene, or home care.
Product Launch Success
Spearheaded 3 major product launches, achieving 25% growth in global sales within the first year.
Digital Engagement
Managed a global digital ecosystem that led to a 40% increase in social media engagement and a 20% increase in website traffic.
Cross-Functional Collaboration
Led cross-functional teams to develop a strong innovation pipeline, resulting in the successful launch of 5 new products over 2 years.
B2B EdTech — GTM Strategy & Demand Generation
A niche B2B education technology company built a differentiated learning solution, and needed to know where to focus first. In three months, GTM Advantage turned a broad, founder-dependent market view into a focused route to market with early, credible demand.
Market Focus & ICP
Built a prioritized ICP and segmented market map across international schools, hospital-school networks, and education associations, surfacing 100+ mapped accounts, including 30 Tier-1 international schools.
Demand Validation
Ran targeted outreach to 30+ school leaders across the Gulf, Asia, and Europe, generating 6 warm opportunities, including early interest from a major international school-network contact.
Founder Authority
Repositioned the founder's LinkedIn presence around a 10-pillar content system, growing her network by 32% and establishing her as a credible voice with school-leader audiences.
IMPORTANT LINKS
IMPRESSUM
GTM Advantage and its accounts on Linkedin are owned by Adrijana Daragon.