Strengthening Enterprise Credibility: How Acodis Expanded Market Reach Through Strategic Positioning and Partnerships

The Context

Acodis, a Swiss AI-powered Intelligent Document Processing (IDP) platform, was scaling rapidly within the enterprise automation space especially in pharmaceuticals, healthcare and other highly regulated industries.


As the company grew, the team needed stronger demand generation systems, clearer sales enablement processes, and more strategic market positioning to support sustainable growth.

The Challenge

Despite strong technology and growing market demand, the company needed:

  • more predictable inbound lead generation

  • stronger alignment between marketing and sales

  • improved enterprise positioning and credibility

  • scalable marketing execution processes

  • strategic support for partnerships and growth initiatives

Strategic Intervention

01 — Demand Generation & GTM Execution

Developed and executed data-driven marketing initiatives to improve inbound lead quality and increase marketing contribution to pipeline growth.

Some of those included:

  • inbound campaign strategy

  • webinar funnels

  • customer case studies

  • thought leadership content

  • conversion optimization

  • lead qualification support

02 — Sales Enablement & Buyer Education

Strengthened collaboration between marketing and sales by improving buyer journey assets and enterprise education processes.

Included:

  • sales collateral

  • customer success stories

  • nurture flows

  • webinar support

  • conversion-focused messaging

  • pipeline support initiatives

03 — Strategic Positioning & Partnerships

Supported market credibility and visibility through strategic partnerships and authority-building initiatives.

That included:

  • partnership support with Microsoft and Gartner

  • co-marketing initiatives

  • positioning refinement

  • enterprise brand communication

  • cross-functional coordination

The Result

Acodis strengthened its growth infrastructure through improved GTM execution, stronger sales enablement, and enhanced enterprise positioning.

The initiatives contributed to:

  • 40% increase in marketing-qualified inbound leads, especially from top global Life Sciences enterprises such as Novartis, Eli Lilly, Novo Nordisk, Pfizer.

  • 30% reduction in sales cycles with focus on trust, credibility building  key account management activities.

  • Improved conversion efficiency and customer advocacy efficiency, earning year on year Best Support and High Performer badges from G2.

  • Established stronger strategic market credibility working with 5 out of top 10 Pharma and Life Sciences enterprises globally, including Novartis, Takeda and Bayer and others.  This positioned the company for more scalable enterprise growth.

  • Built further key partnerships with industry key opinion leaders like Microsoft and Gartner, significantly expanding market reach and credibility.

Client Testimonial

"She covers a broad field including strategic thinking"

"I can warmly recommend collaborating with Adrijana if you look for marketing related expertise. She covers a broad field including strategic thinking by creating and driving marketing plans that are aligned with overall business goals. With her results-oriented approach, Adrijana creates impactful customer case studies and webinars. Her expertise in digital marketing, a proactive “can-do” attitude and her collaborative team spirit leads to a positive impact."

Metrics Improved

Outcome

Result

Strengthened Enterprise Growth Infrastructure

Enhanced its go-to-market execution, sales enablement, and enterprise positioning to support more scalable growth across the Life Sciences sector

40% Increase in Marketing-Qualified Inbound Leads

Generated stronger inbound demand from global enterprise accounts, including leading Life Sciences companies such as Novartis, Eli Lilly and Company, Novo Nordisk, and Pfizer.

30% Reduction in Sales Cycles

Accelerated enterprise deal progression through stronger trust-building initiatives, credibility-focused marketing, and strategic key account management activities.

Increased Conversion Efficiency & Customer Advocacy

Improved customer experience and conversion performance, contributing to year-on-year recognition on G2 with “Best Support” and “High Performer” badges.

Established Credibility with Global Pharma Leaders

Built strategic relationships with 5 of the top 10 global Pharma and Life Sciences enterprises, including Novartis, Takeda Pharmaceutical Company, and Bayer, positioning Acodis for scalable enterprise expansion.

Expanded Market Reach Through Strategic Partnerships

Developed high-impact partnerships with industry leaders such as Microsoft and Gartner, significantly increasing market visibility, authority, and enterprise credibility.

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IMPRESSUM

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